Lead Generation and Acquisition Nurture Manager
Location(s) Melbourne, Victoria, AU .
Work model Hybrid
Date posted 10/22/2024
Job requisition 163270
About Vanguard
More than 45 years ago, John C. Bogle had a vision to start an investment company that did things differently. A company with no external shareholders. Where all the profits were invested back into the business and used to lower costs. Evidently, it was as bold as it was brilliant. To this day, Vanguard Group still has no external shareholders. That means no share prices to protect, and no profits to generate for outside owners.
Today, Vanguard is one of the world’s largest investment management companies, serving more than 50 million investors worldwide. For more than 25 years Vanguard Australia has been supporting individual investors, financial advisers, and superannuation members to achieve their long-term financial goals.
The Opportunity
The Lead Generation and Acquisition Nurture Manager will be responsible for driving the growth of our customer base by developing and executing comprehensive lead generation strategies, building a robust database of prospects and contacts, and nurturing prospects through the acquisition funnel. You will work closely with the broader marketing teams, sales, and product teams to create and optimise campaigns that attract, engage, and convert potential customers, ensuring a seamless and positive experience from first touchpoint to acquisition.
Key Responsibilities:
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Develop and implement a comprehensive lead generation strategy to attract and engage potential customers across multiple channels, including website, social media, email marketing, webinars, and events.
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Build and maintain a robust database of high-quality prospects and contacts by leveraging tools such as CRM systems, marketing automation platforms, and third-party data sources.
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Identify and target key customer segments through data-driven insights and market research. Use segmentation strategies to categorise prospects and contacts to enhance personalization and campaign relevance.
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Collaborate with content and creative teams to produce compelling and effective lead magnets, landing pages, and other marketing assets that drive lead capture.
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Design and execute nurturing campaigns to move prospects through the acquisition funnel, from initial awareness to decision-making and purchase.
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Collaborate with the Marketing Automation team to implement marketing automation and CRM tools to deliver personalised and timely communications to leads based on their behavior, engagement, and stage in the customer journey.
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Develop a lead scoring, qualification criteria framework for both the D2C and B2B channels.
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Continuously monitor and analyze campaign performance metrics, including conversion rates, cost per lead, and CPA’s. Conduct A/B testing and other experiments to optimize lead generation and nurturing tactics, improving campaign effectiveness and ROI. Provide regular reporting and insights to stakeholders, highlighting key trends, challenges, and opportunities.
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Stay current on industry trends, best practices, and emerging technologies to continually enhance lead generation and nurturing efforts.
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Ensure compliance with data privacy regulations and best practices in database management.
Qualifications:
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Bachelor’s degree in Marketing, Business, Communications, or a related field.
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8+ years of experience in a lead generation, demand generation, or digital marketing role, preferably in a B2C and B2B environment.
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Proficiency in martech platforms (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
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Strong data analysis skills with the ability to interpret metrics and derive actionable insights.
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Ability to develop innovative strategies to attract and nurture leads through the customer journey.
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Excellent written and verbal communication skills, with the ability to craft compelling messaging and work collaboratively across teams.
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Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines
Inclusion Statement
Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”
We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard’s core purpose.
Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Our commitment to you
Vanguard takes the same long-term view of your success—at work and in life—with Benefits and Rewards packages that reflect what you care about, throughout all the phases and stages of your life.
Our Total Rewards programs provide you and your loved ones with wellness support for key areas in your life:
Financial wellness
We’re committed to enabling your financial success and provide competitive offers and programs.
Physical wellness
We’re committed to providing benefits that support your physical health and wellness.
Personal wellness
We’re committed to providing resources that help support the full scope of your life.
Vanguard is an equal opportunity employer. Vanguard is committed to providing all crew members a working environment that is free from discrimination, prejudice and bias. Through this Equal Employment Opportunity (EEO) Policy, Vanguard reaffirms its commitment to equal employment opportunity for all applicants and crew members without regard to race, color, national origin or ancestry, religion, gender, sex, sexual orientation, gender identity or expression, age, disability, marital status, veteran or military status. In addition, Vanguard prohibits discrimination based on genetic information, as well as any other characteristic protected by federal, state or local law.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Vanguard. Please inform careers@vanguard.com if you need assistance completing this application or to otherwise participate in the application process.
Vanguard is an equal opportunity employer. Vanguard is committed to providing all crew members a working environment that is free from discrimination, prejudice and bias. Through this Equal Employment Opportunity (EEO) Policy, Vanguard reaffirms its commitment to equal employment opportunity for all applicants and crew members without regard to race, color, national origin or ancestry, religion, gender, sex, sexual orientation, gender identity or expression, age, disability, marital status, veteran or military status. In addition, Vanguard prohibits discrimination based on genetic information, as well as any other characteristic protected by federal, state or local law.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Vanguard. Please inform careers@vanguard.com if you need assistance completing this application or to otherwise participate in the application process.
A culture of care and respect
Financial wellness
From competitive compensation packages to industry-leading retirement savings plans and everything in-between, your long-term financial success is literally our business. You can feel confident that we’re focused on your financial wellbeing.
Physical wellness
We understand that being at your best means prioritizing your physical wellness. Vanguard offers best-in-class medical coverage and on-site clinics and fitness centers, plus savings plans for medical expenses now and in retirement.
Personal wellness
Access to leading mental health resources and providers and generous paid time off will give you the space and resources you need to build the life you want.
Learning and development
We offer educational and training opportunities and leadership support. We also have educational assistance plans and encourage professional designations, mentoring, and formal coaching and training.
Recognition
We’re all about recognizing our coworkers for a job well done. We love confirming value and showing gratitude. Plus, recognition is contagious—it improves team dynamics and increases engagement.
Diversity, equity, and inclusion
Having a diverse community is part of how we deliver on our mission to take a stand for all investors. Our diverse teams and inclusive environments enable our crew to perform at their best.
Community
Our community stewardship is active and powered by the spirit of our crew members. We make it easy to volunteer and support our local communities.
Mission driven; client focused
What we do matters. The financial security of our investors isn’t something we take lightly. We come to work each day to take a stand for all investors, focus on their long-term outcomes, and do the right thing.
Empowered to learn, grow, and thrive
Rajesh D.
“Over the past 24 years, I’ve had the privilege of being part of Vanguard that is truly client-owned. What makes this place exceptional is its culture of niceness and collaboration. It’s more than just a job; it’s a place where you can grow, make meaningful contributions, and be part of a supportive, inclusive community. Every day, I am inspired by the dedication of my colleagues and the genuine care we have for our clients. Vanguard is where I and my work truly matters and where one can build a rewarding and fulfilling career.”
2018
Senior Manager, IT Delivery2014
Manager, IT Delivery2005
Technical Scrum Lead2001
Application Engineering Technical Lead2000
Application EngineerEmpowered to learn, grow, and thrive
Rajesh D.
“Over the past 24 years, I’ve had the privilege of being part of Vanguard that is truly client-owned. What makes this place exceptional is its culture of niceness and collaboration. It’s more than just a job; it’s a place where you can grow, make meaningful contributions, and be part of a supportive, inclusive community. Every day, I am inspired by the dedication of my colleagues and the genuine care we have for our clients. Vanguard is where I and my work truly matters and where one can build a rewarding and fulfilling career.”
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2018
Senior Manager, IT Delivery -
2014
Manager, IT Delivery -
2005
Technical Scrum Lead -
2001
Application Engineering Technical Lead -
2000
Application Engineer
Empowered to learn, grow, and thrive
Akua A.
“I discovered my niche in cybersecurity at Vanguard through a combination of IT roles and the Technology Leadership Program. My initial IT roles provided me a solid technical foundation, while the leadership program offered exposure to various facets of technology and strategic thinking. The highly collaborative environment at Vanguard, combined with access to cutting-edge technology and continuous learning opportunities, solidified my commitment to cybersecurity. This specialization not only leverages my skills and interests but also provides a profound sense of purpose, knowing that my work directly contributes to the safety and trust of our clients.”
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2022
Cybersecurity Manager -
2021
Senior SIEM Analyst -
2019
SIEM Analyst -
2017
Incident Response Analyst -
2015
Platform Engineer -
2012
Application Engineer
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Awards
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Seramount
2023 100 Best Companies
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Vault
2023 Top Internship
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Seramount
2023 Leading Inclusion Index Company
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Human Rights Campaign
2023 Equality 100 Award
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Disability Equality Index
2023 Best Place to Work for Disability Inclusion
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US Veterans Magazine
2023 Best of the Best
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Seramount
2023 100 Best Companies for Multicultural Women
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Seramount
2023 100 Best Companies for Executive Women
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Australian Government’s Workplace Gender Equality Agency
2023 Employer of Choice for Gender Equality
